Vitaline
The world’s first interactive on-line diet clinic, Vitaline commissioned a sophisticated database-driven e-commerce site to support their unique slimming programme. The site enables slimmers to enrol and pay for their treatment online. Individual records and treatment plans are maintained and updated automatically – and diets are varied as weight is lost (or not) and metabolic rates change. Additional functions include a daily diet diary, enabling Vitaline’s dieticians to analyse, if necessary, where things may be going wrong – and a direct link to a personal advisory service. Vitaline’s in-depth and highly responsive approach has resulted in wide TV, radio and press coverage.
Strategy, design and development, branding
