Spectrum Interactive

Initially commissioned to assist in raising the company’s profile, prior to AIM flotation, Spectrum Interactive’s brand identity – featuring a graphic representation of a digital communications stream – reflects the new focus on digital technology driving the expansion of a company whose origins were rooted in analogue telephony systems. The rapid expansion of the company’s WiFi hotspot networks, and public Internet access services, has seen the identity widely implemented on POS and signage at major concourses and transport hubs (airports, stations and motorway services) across the UK.