Hughes-Castell
The opportunity to create a new brand identity for Hughes-Castell, the world's largest dedicated ‘legal’ recruitment consultancy, arose at an early stage in the design of the company's new website.
Recognising that the imagery being developed for the site had global branding potential, the company expanded our brief to incorporate a new visual identity embracing Hughes-Castell and its sister company Prolaw.
In the branding context, the graphics have been used to differentiate the two companies while reflecting their common and collective strengths. This integrated approach helps to create greater impact and build ‘brand’ awareness.
